Perhaps essentially the most significant high-profile endorsement arrived this month when Nike acquired Rtfkt, a two-year-old startup usually described as the “Supreme of digital fashion”. Earlier within the yr, the luxury style business welcomed experimental digital trend brand Auroboros when the model was invited by the British Fashion Council to point out among rising designers as part of London Fashion Week. This turned the primary time that a digital-only, ready-to-wear collection — intended by no means to be created physically — confirmed at a big-name style week. After a tumultuous 2022 for technology investment and expertise, the first half of…
